Rasta clothing and merchandise has had a bit of a renaissance in the past ten years. Prior to that Rastafarian craftsmen and women were restricted to selling their goods and clothing in specialty stores or at markets and tourist resorts. With the explosion of online shopping these grass roots crafts from individuals, villages and communities have a new marketing platform. This has resulted in beautiful original handmade merchandise including garments and accessories.

Blazing the rastafarian colors has now hit the urban streets also. Many stylish new clothing lines have developed and the big brand names are also getting in on the act. Surfing brands like Billabong, Quiksilver, Dakine and Element saw the opportunity to promote the red gold and green colors and the values they represent. Even Christian Dior had a go. Gwen Stefani’s amazing creativity hit the scene with the L.A.M.B. brand and some great clothing and funky designs on shoes emerged. It may seem like a sellout but even if one person asks about and learns a little of jah rastafari, the colors and what they mean, then that is a positive thing. Rasta Seed has it’s own original designs for shoes, accessories and hoodies.

Every country has their flag and their colors, but if you look at the rasta flag you will find hundreds of designs. RAS TAFARI is creation, not destruction and supporting brands that use sustainable raw materials and have humane values is supporting creativity and innovation. These values will spread if we get behind the people who are having a go and being creative in this way with their merchandise.