What is the Rasta Merchandise and Clothing Revolution?

In the past twenty years, Rasta merchandise and clothing has revolutionised with the development of the internet and the many manufacturers designing new lines of Rasta fashion to suit every taste. Rasta Outfits for hardcore Roots and Culture fans to the new wave of youth discovering this music for the first time and the Rastafarian revolutionary message it contains as well as the livity that is Rastafari. It reaches from the Surfing and Skate scene right through to the punk scene. Sistren can find dresses and hats, skirts, tops t-shirts, headwraps, shawls, and bikinis. Rastaman hoodies, shoes, Haile Selassie t-shirts, skull caps, dreadlock hats, and jackets and for the little children, there are cute clothes for the toddlers, tweens, and teenagers. Red Gold Green and black Reggae tshirts with Lion of Judah designs and messages of the spirit. Surfing brands like Billabong, Quiksilver, Dakine and Element as well as Adidas and Timberland saw the opportunity to promote the red gold and green colors and the values they represent. Even Christian Dior and John Gaiiano created a flamboyant and inspiring collection of Rasta gear. Gwen Stefani’s amazing creativity hit the scene with the L.A.M.B. brand and some great clothing and funky Rasta shoe designs have emerged. It may seem like a sellout but even if one person asks about and learns a little of the Rastafari livity, the colors and what they mean, then that is a positive thing. Rasta fari is about creativity and celebration of the human spirit.